Saturday 7 February 2009

B.O. update: Another thanda week, tally of flops rises

Post RAAZ - THE MYSTERY CONTINUES and SLUMDOG MILLIONAIRE, the business continues to go downhill. Last week's LUCK BY CHANCE and VICTORY opened to dull and dismal houses, respectively and this week's DEV D had a 25% - 35% start at select screens, while the opening was much lower at others. The reports are negative and a decline in business was noticed on Day 1 itself. The general feedback is that the film is not likely to sustain.

The other two releases, MERE KHWABON MEIN JO AAYE and CHAL CHALA CHAL, have opened to a disastrous response. The opening was 5%, at places even lower. It would be an achievement if these two films manage to complete an entire week's run.

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