B.O. update: 'Billu' starts slow, but actual test on Sat./Sun.

The much-awaited BILLU opened to a tepid response of 25% to 35% at various screens across the nation. However, the silver lining is that the film is enjoying positive reports and the next two days [Saturday and Sunday] will be crucial. Most exhibitors aren't surprised with the slow start, since it was evident from the promotion that the story revolves around Irrfan and that it wasn't the conventional SRK film, like OM SHANTI OM.

The other two releases, THE STONEMAN MURDERS and JUGAAD, have also opened with dull collections.

B.O. update: Another thanda week, tally of flops rises

Post RAAZ - THE MYSTERY CONTINUES and SLUMDOG MILLIONAIRE, the business continues to go downhill. Last week's LUCK BY CHANCE and VICTORY opened to dull and dismal houses, respectively and this week's DEV D had a 25% - 35% start at select screens, while the opening was much lower at others. The reports are negative and a decline in business was noticed on Day 1 itself. The general feedback is that the film is not likely to sustain.

The other two releases, MERE KHWABON MEIN JO AAYE and CHAL CHALA CHAL, have opened to a disastrous response. The opening was 5%, at places even lower. It would be an achievement if these two films manage to complete an entire week's run.

Production News: '3 Idiots' set to release on Christmas this year

Under Production Films

'THE DESIRE' COMPLETES FIRST SCHEDULE Indo-Chinese project The Desire has completed its first shooting schedule in Kerala. Produced by Sharad Hegde under the banner of C-9 Motion Pictures in association with Indish Creations, it stars Xia Yu, Shilpa Shetty, Jaya Prada, Sheetal Menon and Nakul Vaid. Director: R. Sarath. Music: A.R. Rahman. ITEM SONG FOR 'YEH KAISA ABHIMAAN' Producer Gopal Krishna Shrivastava and director Sabir will picturise an item song for YEH KAISA ABHIMAAN on Kashmira Shah, Sikander Kharbanda, Navneet Shrivastava, Milind Gunaji, Abhishek, Shabnam, Aina, Pragati, Usha Piramal, Meru and Mohan Joshi from 30th January to 3rd February at Film City. Choreography: Kanu Mukherjee. Music: Adesh Shrivastava. Banner: Sipra Movies. 'EK SECOND - JO ZINDAGI BADAL DE' PROMOTIONAL SONG A promotional song for Saroj Entertainment Private Limited’s Ek Second - Jo Zindagi Badal De will be filmed. It is slated for release on April 3. Produced by Rachanaa Suniiel Singh and directed by Partho Ghosh, the film has music by Arvinder Singh. Cast: Introducing Suniiel Singh, Mommar Rana, Manisha Koirala, Jackie Shroff, Rosa Catalano and Nikita Anand. '3 IDIOTS' SET TO RELEASE ON CHRISTMAS THIS YEAR 3 Idiots is all set to release on 25th December, 2009. After the stupendous success of Ghajini and Taare Zameen Par, which were released on the Christmas weekend, another Aamir Khan starrer 3 Idiots is gearing up for a winter 2009 release. Directed by Raju Hirani, the film also stars Kareena Kapoor, R. Madhavan, Sharman Joshi and Boman Irani and marks the debut of Mona Singh (Jassi fame). 3 Idiots had already completed its first schedule in Ladakh and Shimla in September 2008. The second schedule (33 days) started in early January 2009 at IIM, Bangalore. The cast and crew will be back in February to complete its last schedule in Mumbai. After the Bangalore schedule, the film will be 80% complete. 3 Idiots is written by Abhijat Joshi, Vidhu Vinod Chopra and Rajkumar Hirani. The lyrics are by Swanand Kirkire and music is being composed by Shantanu Moitra. The film is being produced by Vidhu Vinod Chopra under the banner Vinod Chopra Films.

B.O. update: 'Luck By Chance' & 'Victory' start slow

The two new releases, LUCK BY CHANCE and VICTORY, had a slow start on Friday in India. What comes as a surprise is the fact that the two films were well-publicized prior to their release. LUCK BY CHANCE started on a 25% - 30% note at plexes, while VICTORY was 10% to 20% at several screens.

LUCK BY CHANCE has an advantage of a strong word of mouth and glowing reviews by the English media in India, which should help the film consolidate its position over the weekend. The exhibitors are hopeful that the business should pick up from Friday evening onwards.

VICTORY isn't carrying positive reports and the word of mouth is strictly average/below average. Also, the reviews are far from flattering and that makes its survival chances remote, unless a miracle occurs.

The great fall of 'China'

It could've been a hat-trick, but it isn't. RAB NE BANA DI JODI worked. So did GHAJINI. Had CHANDNI CHOWK TO CHINA not bit the dust, the industry would've continued its winning streak. We enjoyed the starters [RAB NE BANA DI JODI], we enjoyed the meal [GHAJINI], but the dessert [CHANDNI CHOWK TO CHINA] left a bitter taste.

By now, everyone knows that CHANDNI CHOWK TO CHINA has under-performed in its opening weekend, so let's not waste time crying over spilt milk. Let's highlight the repercussions a biggie like CHANDNI CHOWK TO CHINA has on the industry when it falls flat on its face.

As I pen my thoughts, I can't help but recall the various conversations I've had with several prominent distributors and exhibitors over CHANDNI CHOWK TO CHINA. Everyone's unanimous that Akshay Kumar is repeating himself. That he needs to reinvent himself. Enacting similar roles in film after film is only going to take him the Salman Khan and Govinda way. He needs to pull up his socks.

Is his popularity dwindling? Not really, but he needs to take stock of the situation and accept roles that defy the stereotype.

Perhaps, Nikhil Advani, the creator of CHANDNI CHOWK TO CHINA, may not have come to terms with the fact that CHANDNI CHOWK TO CHINA has nosedived. Most film-makers are in complete denial when their movie fails, at least in the initial days. They feel the world has an agenda against them, the world is out to pull them down. But the Daily Collection Reports [with the distributors] should serve as an eye-opener for all film-makers and also actors who shut their eyes to reality.

The kadwa sach is, CHANDNI CHOWK TO CHINA has failed and failed big time. Monday onwards, the business has crashed completely.

The failure of CHANDNI CHOWK TO CHINA should serve as an eye-opener for all producers who sign a star first and hunt for a story later. In this case, Nikhil Advani made a poster first, showed it to Akshay [who loved it apparently] and then wrote the script. Bizarre, isn't it?

The question is, will Warner Bros. lose money on CHANDNI CHOWK TO CHINA? Looking at its theatrical performance in India as also in the key international markets [U.S.A., U.K.], it's certain that CHANDNI CHOWK TO CHINA will make a hole in the pockets of its investors.

A terrible waste of a terrific opportunity!

B.O. update: 'CC2C' is below expectations!

The much-awaited CHANDNI CHOWK TO CHINA was expected to fetch a stupendous start, but producer proposes, audience disposes. The paid previews were below the mark at several screens, while the Friday numbers were best in North, Delhi-NCR specifically, but average at best at several places.

A section of the industry [read exhibitors] was of the opinion that CHANDNI CHOWK TO CHINA would embark on a similar start as GHAJINI and SINGH IS KINNG, but forget being at par with GHAJINI, the film was lower than SINGH IS KINNG almost everywhere. This doesn't go well for a film like CHANDNI CHOWK TO CHINA, since it stars a hugely popular star, Akshay Kumar, whose standing in the industry is at par with SRK and Aamir Khan today.

The reports of CHANDNI CHOWK TO CHINA are outright negative and a fall in business is expected on Saturday or Monday. But a fall is imminent!

B.O. update:- 2009 begins on a cold note

The year 2009 has kick-started on a thanda note, what with the two Hindi openers, KAASHH... MERE HOTE! and BAD LUCK GOVIND, opening to dull houses. The films were released at select screens of select stations and the response was extremely poor... All eyes are on the biggie that opens next week -- CHANDNI CHOWK TO CHINA. The Akshay Kumar starrer is expected to fetch a hurricane-like start everywhere.

B.O. update: 'Ghajini' sets new records, collects Rs. 20 cr. in 2 days

GHAJINI is smashing all previous records. The film is emerging the biggest opener of all times, grossing a whopping approx. Rs. 20 cr. nett in its first two days. The film collected approx. Rs. 1.6 cr. nett in paid previews [on Wednesday], approx. Rs. 8.25 cr. nett on limited screens and shows [on Thursday] and approx. Rs. 10.15 cr. nett [on Friday], according to its all-India distributors Studio 18. The collections are simply earth-shattering.

"At the rate the film is performing, the film is expected to smash all previous opening weekend records in India by unheard of, unimaginable, never dreamt of margins," Studio 18's Aman Gill says, "The nett collections by the end of Sunday night should be in the range of Rs. 42 cr. to Rs. 45 cr., which is 75% higher than the biggest opener of this year, SINGH IS KINNG."

B.O. update:- 'Ghajini' has unprecedented start, collects Rs. 10cr. to Rs. 12 cr.

The keenly-anticipated GHAJINI fetched the biggest start ever, shattering the record held by SINGH IS KINNG and GOLMAAL RETURNS, the two big openers of 2008. The paid previews were packed to capacity on Wednesday night and the film ran to almost 100% response throughout the country on Thursday.

Studio 18, the distributors of the film, were in for a pleasant surprise. Having released two of the biggest openers this year -- SINGH IS KINNG and GOLMAAL RETURNS -- and also one of the biggest openers of 2007 [WELCOME], they couldn't believe their eyes when they saw the figures pouring in from all over. Exhibitors across the country were going into raptures, stressing on the cent per cent occupancy on Wednesday night [paid previews] and also Thursday [Christmas].

This writer was in constant touch with several exhibitors, who couldn't hide their excitement. The common feedback is, the crowd was uncontrollable, that the crowd inside and outside their theatres was the same, that the film was packed in advance for the entire weekend.

Talking of numbers, the film collected approx. Rs. 2 cr. + in paid previews [a record], while the Thursday numbers were approx. Rs. 9 cr. According to early indications, the film collected between Rs. 10 cr. to Rs. 12 cr. nett, as per Studio 18. It's a new record, it's creating history!